Clearwater International advises on the partial sale of Helsam Gruppen to Dansk Ejerkapital and co-investors

Clearwater International has advised the owners of Helsam Gruppen, on its partial sale to private equity group Dansk Ejerkapital, and co-investors Thomas Thomsen and Henrik Thulesen.

Since its foundation in 1985 by six health nutrition retail owners, Helsam Gruppen has embarked on a journey from a traditional wholesale business to a dynamic brand with three branches: 1) the Helsam retail chain, which includes 27 physical stores throughout Denmark; 2) Helsam Engros, specialising in wholesale to health nutrition stores; 3) and online-shop Mecindo, which sells health nutrition directly to consumers.

Helsam Gruppen aims to lead the way to a healthier life through a concept that offers Denmark’s most extensive range of health nutrition, with a focus on high quality and sustainability. This range includes health nutrition, dietary supplements, food, cosmetics, and skincare products.

Dansk Ejerkapital is a Danish private equity fund, investing in small and midsized businesses with significant growth potential and highly effective management teams striving to become market leaders in their respective markets. Thomas Thomsen brings extensive experience in B2B and B2C business models, with a strong focus on driving the sustainability agenda, while Henrik Thulesen contributes vast experience in professionalising businesses.

Together with Dansk Ejerkapital and the co-investors, Helsam Gruppen aims to continue its growth journey with a focus on becoming a leading force in health nutrition and personal care. They plan to develop their concept while continuing to guide and set the path toward a healthier lifestyle, by offering consumers the highest quality products.

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Clearwater Advisers
Adviser to Helsam Gruppen on the partial sale to Dansk Ejerkapital and co-investors
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We went into the sales process with the need for a generational shift and a strengthened ownership circle in Helsam’s ongoing journey, as the most important driver. A need that we have very much fulfilled with Dansk Ejerkapital, that possesses the professionalism and ambition that we have been looking for since we initiated the process. It takes a lot of work to sell a business – especially for the adviser and unexpected things, like the the pandemic for example, can occur. The word trust is what has characterised the process alongside cooperation with the Clearwater International team – a trust that has gone both ways. We have been very satisfied with the professional and trustworthy guidance we have received.

Bo Uggerhøj, Chairman of the board and Co-owner, Helsam Gruppen

We are happy to have assisted Helsam Gruppen on its ongoing journey with a comprehensive concept. This concept stems from a continued consumer trend – the desire and need to optimise health and lifestyle through the highest quality products. Helsam Gruppen is another company aligning with this trend, which has been prevalent in several other transactions we advised on. We look forward to following Helsam Gruppen’s further development alongside the new investors.

Jakob Tolstrup Kristensen, Partner, Clearwater International

Clearwater Advisers

Jakob Tolstrup Kristensen
Jakob Tolstrup Kristensen Partner

+45 51 90 86 69 Email
Mads Crawford Højdahl
Mads Crawford Hojdahl Associate Partner

+45 51 94 32 72 Email
Jens Holst Stevn
Jens Holst Stevn Associate Director

+45 22 44 85 98 Email

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Clearwater International advises on the partial sale of Helsam Gruppen to Dansk Ejerkapital and co-investors

Clearwater Advisers

Jakob Tolstrup Kristensen

Mads Crawford Højdahl

Jens Holst Stevn