Clearwater International advises Verdane on the sale of MM Sports to CapMan

Clearwater International has advised Verdane on the sale of MM Sports, a leading e-commerce company focused on sports nutrition and equipment, to the Nordic private assets management and investment company, CapMan.

MM Sports is one of the largest providers of food supplements and gym wear in the Nordics. With a strong portfolio of proprietary brands and products developed in-house, as well as a selection of external brands, the company sells most of its products through its e-commerce platform but also operates nine physical stores in Sweden.

CapMan acquires a majority equity share in the company, with key members of the MM Sports organisation also investing a significant share. CapMan will partner with the MM Sports team to continue to support its accelerated growth and international expansion.