Clearwater International advises Eisblümerl Naturkost GmbH on its sale to Midsona AB
Clearwater International has advised the shareholders of Eisblümerl Naturkost GmbH (Eisblümerl), a leading German manufacturer of organic nut and chocolate spreads, on its sale to Midsona AB (Midsona), a Swedish consumer business.
Based in Lauterhofen near Nuremberg, Eisblümerl is one of the leading German premium artisan manufacturers of organic nut products. Since it was founded in 1998, Eisblümerl has specialised in the production of nut, nougat and chocolate spreads and creams, as well as snacks that appeal to an increasingly health and environment conscious consumer market. Their products are distributed throughout Germany via a broad network of in-store and online retailers, speciality traders, pharmacies and their website.
Midsona is a Nordic leader in organic foods, health foods and personal care, with headquarters in Malmö, Sweden. The company has a strong position in the Nordic market with several well-known brands such as Urtekram, Kung Markatta, Friggs, Davert and Dalblads.
In 2018, Midsona generated sales of more than €300m, and is listed on NASDAQ OMX Stockholm, Mid Cap.
The acquisition of Eisblümerl is part of Midsona's growth strategy, to build the company into a pan-European business and become a leader within health and well-being in Europe. In addition, the product portfolios of Eisblümerl and Midsona complement each other very well, providing cross-selling and product development opportunities in the Nordic, German and broader European markets.