Clearwater International advises Bridgepoint on the sale of Beaba Group to investment fund Bluegem Capital Partners
Clearwater International has advised Bridgepoint, Indigo and Société Cantilienne de Participations on the sale of Beaba Group, owner of the brands Beaba and Red Castle, to the European investment fund Bluegem Capital Partners.
Since 1989, the French brand Beaba has accompanied parents through every moment of their baby's life with high-quality, innovative and easy-to-use products, such as the Babycook, the brand's flagship product.
After carrying out a capital and financial reorganisation of the Group in 2017, Bridgepoint had entrusted the chairmanship of the Group to Julien Laporte to accelerate its transformation. Since then, the former Danone and L'Oréal manager has worked hand in hand with Bridgepoint to deploy a new strategic plan for the Group based on three main strategic axes: innovation, multi-channel positioning and international development.
Encouraged by the Group's robust sales despite the turbulent period linked to the COVID-19 pandemic, Bridgepoint entrusted Clearwater International with a sale mandate in early summer 2020. In a context that saw many expressions of interest from strategic and financial investors on several continents, Bluegem pre-empted the sale process by submitting a firm offer in early September 2020.
Bluegem and the management team have the ambition to continue the Group's current growth strategy to become a European leader in childcare.