Market overview
Appetite for digital marketing businesses remains buoyant, with 311 acquisitions from 2021 to date. Buyers are capitalising on the opportunity to target a global internet user base that now exceeds 5bn.
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New digital first agencies determined to rip up the rule book
The big agencies were once the most acquisitive in the market, but their purchasing activity has slowed, with M&A being replaced by complex internal restructuring processes.
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Valuation ranges are extending
The evolution of leading digital business models has resulted in very attractive valuation multiples in the private market. These have persisted through recent market turmoil.
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Record private equity investment
Historically, there were only a handful of investors who were active in the sector, with M&A dominated by trade purchasers.
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