Market overview
Appetite for digital marketing businesses remains buoyant, with 311 acquisitions from 2021 to date. Buyers are capitalising on the opportunity to target a global internet user base that now exceeds 5bn.
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New digital first agencies determined to rip up the rule book
There is a gap for new digital agencies to become key acquirers. Their focus is on data driven propositions and promise faster, better and more accountable services.
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Valuation ranges are extending
The evolution of leading digital business models has resulted in very attractive valuation multiples in the private market. These have persisted through recent market turmoil.
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Record private equity investment
From 2021 onwards, private equity participated in over a third of transactions. This has been driven by the advent of agencies underpinned by technology platforms.
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