Clearwater has advised RAISE on raising debt finance to support the acquisition of Blissim, a French independent online beauty and subscription retailer.
Founded in 2011, Blissim rapidly became the French number one in box beauty subscription in France, with more than 20,000 subscribers to date. Thanks to its community, the company is an entire digital ecosystem dedicated to the complete beauty experience. In France, the Group partners with more than 300 counterparts from renowned and established companies to new green and made in France start-ups.
Blissim’s business model is based on a personalised offer for both clients and partners thanks to its in-house technology and a data analysis approach. The company employs 70 professionals, and has two million website visits per month, alongside a monthly subscriber base of 200,000 people and accounts for 421,000 followers on Instagram. A major part of Blissim’s customer base is between 25 and 35 years old.
Blissim’s management, Quentin Reygrobellet and Martin Balas wish to pursue the group’s growth strategy in the historical French market and develop the brand in Europe with Germany as a first market and future locations in Italy, Spain and Scandinavia. The group will also deploy its brands from its Beauty Story Studio and launch an acquisition strategy to strengthen its ecosystem.
This transaction will allow RAISE to obtain a significant minority stake alongside Blissim’s management and Otium.
