Clearwater International advises Golf Experten on its sale to Röko

Clearwater International has advised Golf Experten, the leading Danish retailer in golf equipment and apparel, on the majority sale to the Swedish investment company, Röko.

Founded in 1993, Golf Experten has built as an omnichannel concept, selling over 4,000 different products from established golf brands through its online and physical stores. Golf Experten has seen strong growth since 2018, and has doubled its revenue through a combination of organic and acquisitive growth supported by the acquisition of the competitor Pro Golf Scandinavia in 2018, which Golf Experten has been able to merge and integrate successfully in the business.

In 2020 the popularity of golf in Denmark grew with more than 6,000 players taking up the sport since the start of the COVID-19 pandemic. This sport has allowed people to stay active in the open air despite the restrictions, that otherwise affected sports and leisure. The trend has pushed the already strong growth in a very positive direction – a trend set to continue in 2021.

Golf Experten operates with a strong omnichannel-approach, which ensures that customers can get what they want, when they want it. This approach contributes to a very high level of customer loyalty and customer satisfaction, which is supported by loyalty programs, a comprehensive customer club with more than 80,000 members, and finally professionally trained staff across their retail stores.

Röko is a Swedish investment company that invests in stable and profitable companies with strong market positions in their respective niche markets. Röko’s investment philosophy is predicated on true long-term ownership, independent governance, and proven ability to achieve results. Röko has acquired 80% of the shares in Golf Experten, while management will retain 20% ownership in the business.