Clearwater International advises ContentCal on its intended acquisition by Adobe

Clearwater International has advised ContentCal, a content marketing planning tool on its intended acquisition by Adobe Inc.

ContentCal lets creatives and marketers focus on creativity by automating social media publishing and reporting. Through a simple, drag-and-drop experience, ContentCal makes it easy for anyone to schedule, publish and manage their social marketing - across social channels, blogs, internal communications, and advertising platforms.

Based in London, the company has built an incredible customer base, from individuals and small businesses to major brands. The business was founded Alex Packham who, was influenced by his own experience as social media manager for brands like Odeon and Sky’s NOWTV before setting up his own agency which highlighted the limited tools available to individuals and SMEs.

The Creator Economy is here and now, from solopreneurs and small business owners building their business and audience online, to digital truly becoming the default for the world’s largest brands. Now, more than ever, delivering high-impact content is required to stand out, whether it’s social media posts and stories, logos, flyers or ads.

The deal is expected to close in the coming weeks once the necessary closing conditions are met.