Clearwater International advises Adservice on its sale to Adtraction
Clearwater International has advised the affiliate marketing specialist, Adservice, on its sale to Adtraction, a leading digital marketing platform.
Adservice is prominent within partner and affiliate marketing in the Nordics, Spain, and Germany. Through their platform, companies wishing to sell a product or service can generate leads through an affiliate partner’s homepage, blog, or price comparison site, among others. The company consists of 400 advertisers, 1200 partners, and a €32.6m (DKK 280m) net turnover.
Adtraction is a leading digital marketing platform in the Nordics with the same business case baseline as Adservice, focusing on advertisers within e-commerce and finance. They are quoted on Nasdaq First North Stockholm, with offices in 12 European countries, and headquarters in Stockholm.
The transaction enables Adtraction to strengthen its presence and position in Sweden, Norway, Denmark, Finland, Germany, and Spain. Both companies’ platforms will be developed further, with the ambition to create freedom of choice for advertisers and partners, in addition to growing existing market shares.