Cookie Policy

A cookie is a small text file that is downloaded onto ‘terminal equipment’ (e.g.: a computer or smartphone) when the user accesses a website. It allows the website to recognise that user’s device and store some information about the user’s preferences or past actions.

We use cookies and similar technology to distinguish you from other users of our site. This helps us to provide you with a good experience when you use our site and also allows us to improve our site. We do not intend to use cookies to identify individuals or store personal information.

We use the following cookies for the following purposes:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:





Function and purpose

Expiry date

Google Analytics

utma, _utmb, _utmc, _utmz

Analytical / performance of site

1st party cookie

To collect information about how many people use our site, which pages they visit and how long they spend on each page. Clearwater International then produces reports and looks for ways to improve our site (for example, revising content or improving user journeys.)

_utma: persistent

_utmb: end of session

_utmc: 30 minutes after end of session

_utmz: 6 months

Clearwater International

Cuvid, cusid, cuvon

Web analytics

1st party cookie

Cuvid - Typically written to the browser upon the first visit to the site from that web browser. This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that the application uses to ensure both the validity and accessibility of the cookie as an extra security measure.
cusid - This cookie is used to establish and continue a user session with the site.
cuvon - Used to signal the last time a visitor viewed a page.

Cuvid: 30 mins from set date

cusid: 30 mins from set date

cuvon: 30 mins from set date


__hs_opt_out, __hs_do_not_track, __hs_initial_opt_in, __hs_cookie_cat_pref, hs_ab_test, hs_langswitcher, _cfruid,_cf_bm

Necessary cookies

3rd party cookie

__hs_opt_out - This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies.

__hs_do_not_track - This cookie can be set to prevent the tracking code from sending any information to HubSpot.

__hs_initial_opt_in - This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.

__hs_cookie_cat_pref - This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.

hs_langswitcher - This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages. It is set when a visitor selects a language from the language switcher and is used as a language preference to redirect them to sites in their chosen language in the future if they are available. It contains a colon delimited string with the ISO639 language code choice on the left and the top level private domain it applies to on the right. An example will be "".

__cfruid - This cookie is set by HubSpot’s CDN provider because of their rate limiting policies.

__cf_bm - This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection.

__hs_opt_out – 6 months

__hs_do_not_track – 6 months

__hs_initial_opt_in – 7 days

__hs_cookie_cat_pref – 6 months

hs_langswitcher – End of session

__cfruid - End of session

__cf_bm – 30 minutes


__hstc, hubspotutk, __hssc, __hssrc

Analytics cookies

3rd party cookie

__hstc - The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

Hubspotutk - This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.

__hssc - This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

__hssrc - Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

__hstc – 6 months

__hssc - 30 minutes

__hssrc - End of session

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you view our site on another browser or using another device – or delete cookies on your computer – you may have to reset your preferences.