Nordic insurance group Tryg acquires 100% of Securator

Clearwater International advised Securator A/S (DK) – Denmark’s leading provider of extended warranties for consumer electronics – in its sale to the Nordic insurance group Tryg Forsikring A/S (DK).

Since its establishment in 2008, Securator has grown to become the market leader within its field, their extended warranty products are sold in Denmark’s largest electronics and retail chains under the Fullcare concept, which combines the insurance products with user-friendly service and support elements. Securator is situated in Hørning close to Aarhus and has 52 employees.

As a leading Nordic insurance group with activities in Denmark, Norway and Sweden, Tryg works to create peace of mind and value for its customers, employees and stakeholders. Tryg has been active in the extended warranties market since 2009 via its Swedish branch Moderna. The acquisition of Securator secures for Tryg the leading position in the growing Nordic market for extended warranties, which is estimated to be worth more than €250m.

Securator will continue operations from its headquarters in Hørning; as will current employees and CEO, Mr. Peter Lonnebjerg. Per Fornander, Group Executive Vice President at Tryg and Managing Director at Moderna, will join as the new Chairman of Securator’s Supervisory Board.

Clearwater International was the exclusive financial adviser to the owners of Securator; a process where several strategic players showed interest in the company.