Clearwater International has advised Flavour Warehouse on the acquisition of Premier Retail Limited

Initially established in 2012, Flavour Warehouse today operates in over 80 countries globally via a network of franchises, distributors and resellers. The acquisition of Premier Vaping strengthens the company’s international expansion and builds on the brand’s growth plans for the future.

Premier Vaping, based in Stockport, is part of the Premier Retail Group, established in 2008. The brand has formed distribution partnerships with leading hardware and E-Liquid manufacturers around the world, firmly establishing its position as a key player in both the retail and wholesale market, stocking an extensive range of products in addition to its own brand of E-Liquids.

Following the completion of the acquisition, Premier will continue to build on its success, taking advantage of the wider Flavour Warehouse Group operating model and synergy opportunities, cementing its market leading position.