Clearwater International advises Webedia on the sale of Semantiweb to European Digital Group
Clearwater International has advised Webedia, the European leader in the production and distribution of cross-platform digital content, on the sale of Semantiweb, a pioneering social media intelligence agency, to European Digital Group (EDG), a digital services provider.
Semantiweb was founded in 2011 by Sonia Lecommandoux and Virginie Barbieri, two entrepreneurs with a passion for marketing, convinced that the explosion in social media engagement would revolutionise consumer research.
Today, Semantiweb continues to work with many brands worldwide on their needs regarding spontaneous consumer conversations, across the web and other touchpoints. This includes brand perception, purchasing drivers, category, market and competitive understanding, targets and audience identification, alongside communities of influence. This quantitative and qualitative analysis identifies key trends and insights, to feed the brands’ strategic and operational plans.
Webedia is one of the world's leading players in digital entertainment, with over 250 million global monthly visitors. The company has built a network of media outlets, digital creators, and production studios, forging strong partnerships with the biggest online platforms.
With 1,200 employees and €200m of revenues in 2022, EDG brings together 16 ultra-specialist companies that are leaders in each digital lever. The company is a unique model of ultra-specialist entrepreneurs, combining their talents and know-how, to support other companies in all aspects of their digital acceleration.