Clearwater International advises Stronger on its sale to Polaris

Clearwater International has advised the fast-growing direct-to-consumer women’s activewear brand, Stronger, on its sale to leading Nordic private equity company, Polaris to accelerate growth and international expansion.

Stronger was founded in 2014 by Henrik Grundén, Juri Gendelman and Joel Almqvist. Since the start, the company has succeeded in taking a strong position in the fast-growing activewear market for women through a fantastic brand and an attractive product offering. With a scalable business model and best-in-class data-driven digital marketing, the company has achieved exceptionally strong growth internationally. The company had sales of more than €30m (SEK 300m) to women across more than 120 countries globally in 2020.

Stronger’s business model, which allows for rapid expansion at a low cost and with a high degree of flexibility, ensures that marketing resources can be distributed and shifted to priority markets with ease.

The founders of Stronger chose to partner with Polaris to accelerate the company's growth journey and to continue to scale up internationally to take the business to the next level. The founding team will all remain as significant shareholders in the partnership and will continue to be operationally engaged going forward.