Clearwater International advises Parfym Sverige AB on its sale to Priveq
Clearwater International has advised beauty retailer Parfym Sverige AB (Parym.se) on its sale to investment company, Priveq.
Founded in 2005, Parfym.se is an online beauty retailer in the Nordics, offering a full range of beauty products that carry more than 200 well-established brands in different price ranges. Since its launch, the company has expanded into Finland, rapidly becoming a favourite amongst customers. The business operates through 3 different websites and has a turnover of more than €19m (SEK 200m). Parfym.se’s head office is based in Stockholm.