Clearwater International advises Parfym Sverige AB on its sale to Priveq

Clearwater International has advised beauty retailer Parfym Sverige AB ( on its sale to investment company, Priveq.

Founded in 2005, is an online beauty retailer in the Nordics, offering a full range of beauty products that carry more than 200 well-established brands in different price ranges. Since its launch, the company has expanded into Finland, rapidly becoming a favourite amongst customers. The business operates through 3 different websites and has a turnover of more than €19m (SEK 200m).’s head office is based in Stockholm.