Clearwater International advises on acquisition of Ideal Shopping Direct

Private equity funds managed by Blackstone announce the acquisition of Ideal Shopping Direct (“ISD”), a leading independent multi-channel retailer, from Inflexion. Clearwater International advised the management of ISD on the deal.

ISD operates live and pre-recorded channels across all the major UK TV platforms; Sky, Freeview, Virgin Media and Freesat as well as multiple internet sites. Its two principal divisions are Create & Craft and Ideal World. ISD delivers a dynamic shopping experience selling specialty craft products to dedicated crafting hobbyists as well as home, leisure, health, beauty and fashion products. Create & Craft is the only dedicated channel to sell specialist craft products and operates 15 hours a day.

Headquartered in Peterborough in the UK and with a growing operation in the US, the company has over 800 employees and, through its TV networks, reaches over 26 million homes. The experienced management team will continue to be led by Mike Hancox, Chief Executive since 2008. Gerry Murphy, a Senior Managing Director at Blackstone and former CEO of both Kingfisher and Carlton Communications (ITV), will become Chairman.

Clearwater Advisers