Clearwater International advises MMC on the acquisition of a minority stake in MoovWay
Clearwater International has advised MMC, one of the leading French players in digital marketing, mobile payment and monetisation on the acquisition of a minority stake in MoovWay, a pioneering B2B2C designer and distributor of electric mobility vehicles.
Founded in 2015 by two brothers, Gabriel and Anthony Taeib, MoovWay has quickly established itself as a key supplier to major retailers. The company has gained the trust of its customers thanks to excellent sourcing and avoiding shortages that would disrupt the market, a complete range of products including bikes, balance bikes and electric scooters at competitive prices.
The market, driven by consumer awareness of the impact of travel on the environment, has accelerated since the COVID-19 pandemic, with consumers seeking to avoid the crowded conditions of public transportation. As a result, MoovWay's revenue has grown by 33% in 2021, reaching €30m.
MoovWay's shareholders have chosen to reinforce these growth levers by accelerating the firm’s B2C digital channel and bringing MMC to its capital to capitalise on their digital know-how. MMC’s 49% stake acquisition in MoovWay, signals the opening of a new chapter in the company’s history. Landing Factory, MMC’s digital communication agency, will leverage its know-how to develop MoovWay's entire web business by strengthening the brand identity and awareness, and deploying its presence on social networks.