Clearwater International advises iamproperty on its acquisition of VTUK

Clearwater International has advised iamproperty Group on its acquisition of VTUK, developer of Openview, a cloud-based software platform focussed on the property market.

The iamproperty Group, the UKs largest residential auctioneer and pioneers of the UK’s only end-to-end onboarding and sales progression platform headquartered in Newcastle, with 300 employees, has acquired cloud-based property software business VTUK in a trade deal, for an undisclosed sum.  

The deal forms a key part of iamproperty’s continued mission to modernise the property sector and to further develop solutions and services for Estate Agents that have speed and security at their heart. Solutions which save agents time and support them to drive efficiencies and revenues in their business. 

VTUK offers functionality-rich CRM solutions including Openview, a cloud-based property CRM software platform. The platform creates a seamless and intuitive experience that enables agents to fully automate their day-to-day operations. The business aligns with the iamproperty portfolio and creates opportunity for innovation and development for both companies.

Established in 1989 by founder Peter Grant, Oxfordshire-based VTUK works with over 300 Estate Agencies across the UK and already shares a number of mutual customers with iamproperty. 

VTUK’s founder, Peter Grant, will exit the business following a handover period, leaving the well-established leadership team at the helm, headed up by Operations Director Adam Rackham, who has been with the business for over 20 years.