Clearwater International advises Cure Media on its sale to Equip Capital

Clearwater International has advised the owners of Cure Media, a tech-enabled leader within influencer marketing, on its sale to Equip Capital, a Norwegian private equity fund.

Founded in 2014 as a pioneer in influencer marketing, Cure Media has played a leading role in evolving the way Nordic brands promote their products through influencer endorsements. Cure Media has showcased consistent profitable growth by leveraging its proprietary tech platform and extensive influencer data that enable the company to efficiently manage complex campaigns at scale.

The new partnership with Equip Capital will bring significant experience in international expansion within the consumer sector and will support Cure Media’s founders in their ambitious growth plans through several identified initiatives.