Clearwater International advises Apo-IT ApS and Web-Apo ApS on the sale to Matas/Firtal Group

Clearwater International has advised Apo-IT ApS, a health tech platform provider and Web-Apo ApS, a sourcing and logistics provider to Gazelle Online Apotek, which operates, on their sale to health and beauty retailer Matas, to support the development in Matas’ subsidiary Firtal Group, specialists in e-commerce within health products. Following the acquisition, Matas will provide IT systems, logistics and sourcing services to Gazelle Online Apotek as well as distributing health products through the health tech platform.

Established by the couple Trine and Lars Persson in 2011, Webapoteket, which is operated by Trine Persson through Gazelle Online Apotek, is the most widely used online pharmacy in Denmark, according to the 2020 e-commerce analysis of Dansk Erhverv Digital Handel. Trine Persson, a pharmacist and online pharmacy licensee, will remain the sole owner of Gazelle Online Apotek, which will continue to operate the online pharmacy and remain in charge of sales and advisory services as well as purchases and handling of prescription medicine and over-the-counter pharmacy reserved products.

Matas is the largest health and beauty retailer in Denmark offering a distinctive one-stop retail concept that provides a broad range of health, beauty, household, and personal care products. The Matas chain comprises of 263 stores in Denmark, as well as several webshops. In 2018, Matas acquired Firtal Group ApS, a digital retailer of nine different niche e-commerce stores, the largest being, a renowned leading Danish player within the online market for wellbeing and health products.