Clearwater International advises Alfort & Cronholm on the acquisition of a minority stake from the Pomona Group
Clearwater International has advised DIY wholesaler Alfort & Cronholm on the acquisition of a minority stake from investment company Pomona Group (Pomona).
Alfort & Cronholm was founded in 1906 and pioneered the do-it-yourself (DIY) market. After several years as a partner of Pomona, the Alfort family has bought back the shares outstanding and thereby now owns 100% of the business.
Alfort began as a retailer and wholesaler of paint and paint shop products. Over the years, the company has developed into a national wholesaler of paint brushes, materials and other related products. Alcro paint is now Alcro-Beckers and is owned by Tikkurila Paints. The other part of the business, the wholesale side, is owned by the Alfort family and remains Alfort & Cronholm. The company has a turnover of €44m (SEK 450m) and employs around 70 employees.