A number of factors are influencing the market including the rapidly growing e-commerce segment, innovation stemming from the very technical nature of outdoor clothing, the growing importance of sustainability and developments in high visibility materials.
The flagship German outdoor clothing company, whose products bear the famous yellow wolf’s paw symbol, is a good example of a business which has seen huge growth due to the rise in the outdoor leisure market.
The sector is evolving fast as brands increasingly go direct to market and look to sell their products globally, while retailers also seek to strengthen their own brands. At the same time all brands need to constantly innovate to differentiate themselves.
The Clearwater International team’s advice on deal strategy, from tailoring a process that worked for us through to negotiations with bidders and potential bidders, was invaluable to realising the right outcome for the shareholders with the right partner for our business. The team were not afraid to provide appropriate challenges when required and were completely committed throughout, managing multiple complex work streams across Europe, the UK and the US, to realise this completion. It certainly helped that we also enjoyed working with the team!
David Stanhope, CEO, Centriq Group