Clearwater International advises Bike Totaal on its merger with Biretco into Dynamo Retail Group

Clearwater International advises Bike Totaal on its merger with Biretco into Dynamo Retail Group

Clearwater International has advised the franchise organisation, Bike Totaal, on its merger with fellow franchise organisation, Biretco, into Dynamo Retail Group.

Bike Totaal, owned by the affiliated store owners, has 135 affiliated bicycle stores.

Biretco, owned by Navitas Capital, has 600 affiliated bicycle stores.

The merged organisation, Dynamo Retail Group, will have 735 affiliated bicycle stores throughout the Netherlands, Germany, and Belgium, with a combined market share of 33% in the Netherlands. The organisation will represent a consumer turnover of €330m, with the affiliated stores continuing to operate under the existing retail formulas of Bike Totaal, Profile ‘de Fietsspecialist’, Fietswereld, and Biretco Buying Group.

  • Image of Bike Totaal Company Logo
    merged with
    Image of Biretco Company Logo
    into
    Image of Dynamo Retail Group Company Logo
    Buy-side
    Undisclosed
    View Back of Transaction
    Clearwater adviseurs

    Adviser to Bike Totaal on its merger with Biretco into Dynamo Retail Group

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